Shortly we’ll be catching up with BoostCTR’s cofounder Rob Lenderman, a 500 Startups funded company. BoostCTR raised over $1.6 million back in 2011. During our interview Rob will tell us how they came up with the idea for their company, bootstrapped it, and acquired their first batch of users. You’ll also get a little scoop on what it’s like to be part of 500 Startups. Some notable users of BoostCTR are Lumosity, 99 Designs, Cafepress, and Bonobos.
Boost powers leading advertisers and agencies to optimize ad content across search and social networks. The first comprehensive and systematic approach to optimizing ad content, The Boost Method combines proprietary technology with its network of 500+ expert copywriters to deliver highly effective, performance-driven ad copy at scale. With a growing customer base of 200 leading SEM advertisers and $250 million in ad spend under its belt, Boost works with top tier advertisers and agencies to help generate significant lifts in key metrics like CTR and CPI while driving down costs for CPC and CPA through its innovative optimization platform.
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