Shortly we’ll be catching up with Matthew Waldman, Founder of NOOKA. During the interview, Matthew will be introducing us to NOOKA while also sharing advice abut the startup process and finding manufactures.
NOOKA is a design company based on an ethos of universal communication. Our mission is to bring the revolution of interface design to lifestyle and objects. This is evident in the patented visual linguistics of our time pieces to the re-invention of the belt we call the NOOKA Strip. Because of the provocative nature of the philosophy, we refer to NOOKA as a mindstyle™ company.
Matthew was born and raised in New York and attended the High School of Art and Design on 57th street in NYC with a major in arts and architecture. While being accepted to Harvard for design, he decided to freelance at age 19 and spent a number of years as art director in corporate communications in Tokyo. After returning from Japan Waldman worked in New York as an Associate Art Director at Mademoiselle magazine, Art Director at YAR Communications Inc, Creative Director at New York Zoom, and Creative Director of Reuters Global Communications Studio. In 2000 Matthew founded the design firm Berrymatch, which offers interdisciplinary design consulting to a variety of clients focusing on branding, print and web interactivity. He also works as an adjunct professor at Parson’s the New School in New York, teaching a range of courses in product and graphic design, since 2002.
During Matthews tenure as Creative Director of New York Zoom inc., Nooka was conceived as a project, an ambiguously ethnic name that was Waldman’s modus operandi (“new”) within the word itself. In 2005 Nooka Inc. was created. Nooka’s first customers in North America were MoMA while in Asia it was United Arrows.